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    "entity": {
        "id": "business:2768",
        "type": "LocalBusiness",
        "name": "FAO Schwarz (New York, NY)",
        "description": "FAO Schwarz at 30 Rockefeller Plaza, NYC. Iconic toy store with the Jellycat Diner, VIP experiences, and personalization stations. Open 7 days.",
        "url": "https://fao-schwarz-new-york-ny.doozer.site",
        "telephone": "(800) 326-8638",
        "address": "30 Rockefeller Plaza, New York, NY 10111, USA",
        "city": "New York",
        "state": "NY",
        "geo": {
            "lat": 40.758761,
            "lng": -73.979345
        },
        "niche": "toy_store",
        "category": "",
        "rating": 4.5,
        "review_count": 7864,
        "hours": [
            "Monday: 10:00\u202fAM\u2009\u2013\u20098:00\u202fPM",
            "Tuesday: 10:00\u202fAM\u2009\u2013\u20098:00\u202fPM",
            "Wednesday: 10:00\u202fAM\u2009\u2013\u20098:00\u202fPM",
            "Thursday: 10:00\u202fAM\u2009\u2013\u20098:00\u202fPM",
            "Friday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Saturday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM",
            "Sunday: 10:00\u202fAM\u2009\u2013\u20099:00\u202fPM"
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    "services": [],
    "services_text": "FAO Schwarz stocks a vast range of toys, plush animals, games, and gifts spanning every age and interest. Beyond the shelves, the store offers hands-on personalization stations where kids can customize their own creations, turning a purchase into a memory they built themselves.\n\nThe Jellycat Diner serves whimsical food experiences on-site, while VIP experiences and the FAO-Abulous Boutique give families a reason to plan ahead and go deeper into the magic. Gift cards are available for those who want to hand the choosing over to someone else entirely.\n\nCan't make it to Rockefeller Plaza? The\u2026",
    "areas_served": [
        "New York, NY"
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        {
            "question": "Where is FAO Schwarz located in New York City?",
            "answer": "FAO Schwarz is located at 30 Rockefeller Plaza, New York, NY 10111, inside 30 Rock at Midtown Manhattan. It's easily accessible by subway and steps from Radio City Music Hall and the Top of the Rock."
        },
        {
            "question": "What are FAO Schwarz's store hours?",
            "answer": "The store is open Monday through Thursday from 10:00 AM to 8:00 PM, and Friday through Sunday from 10:00 AM to 9:00 PM. FAO Schwarz is open all seven days of the week."
        },
        {
            "question": "What is the Jellycat Diner?",
            "answer": "The Jellycat Diner is a unique in-store dining experience at the FAO Schwarz NYC location. It's themed around the beloved Jellycat plush brand and serves fun, playful food items like pancakes. Multiple reviewers have specifically called it out as a highlight of their visit."
        },
        {
            "question": "Can I shop FAO Schwarz online?",
            "answer": "Yes. The full product catalog is available at faoschwarz.com. Online orders over $100 qualify for free shipping, making it easy to bring the FAO Schwarz experience home no matter where you are."
        },
        {
            "question": "What are VIP experiences at FAO Schwarz?",
            "answer": "FAO Schwarz offers VIP experiences that go beyond standard in-store shopping. These include special access and activities through the FAO-Abulous Boutique. VIP experiences are ideal for birthdays, group visits, or anyone who wants a more immersive, personalized visit."
        },
        {
            "question": "Does FAO Schwarz offer gift cards?",
            "answer": "Yes, FAO Schwarz gift cards are available both in-store and online. They make a great option for birthdays, holidays, or any occasion where you want to let someone else choose their own adventure."
        },
        {
            "question": "Is FAO Schwarz worth visiting even without kids?",
            "answer": "Absolutely. Reviewers consistently describe it as a place that makes adults feel like kids again. The store carries collectibles, limited-edition items, and gifts that appeal to toy enthusiasts and nostalgic visitors of all ages."
        }
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        "website": "https://fao-schwarz-new-york-ny.doozer.site",
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